The Best Little Marketing Plan
By Sean Harry
Download the eBook
(Worksheets not included in the eBook)
Order the Paperback
Paperback edition with worksheets.
Building a marketing plan can seem like a daunting task for any size company, but it doesn’t have to be. Professional business coach and trainer Sean Harry has been teaching business owners how to build successful marketing plans for more than a decade.
In this insightful and to-the-point guidebook, Sean breaks down complex marketing concepts into bite-sized pieces that are easy to understand and apply. His strategies are battle-tested techniques, and by using the follow-along worksheets you can build a marketing plan specific to your business goals.
Part 1: The Marketing Plan
- Define & Analyze Your Market
- SWOT Analysis
- Value Proposition and Positioning Statement
- Annual Goals, Quarterly Objectives and Budget
Part 2: The Marketing Campaign
- The Marketing Mix
- Campaign Objectives
- Campaign Strategy
- Campaign Details
- Schedule and Milestones
About the Author
Do you know the one thing that makes your business uniquely special? Dr. Sean Harry believes finding and developing that One Thing is the key to developing a thriving business.
Sean has spent his entire career helping individuals and organizations discover what makes them special and how to hone their unique value proposition to connect with their perfect clients, build the perfect work team, or find the perfect career.
With more than 10 years experience in corporate sales and professional development, Sean is known internationally for his seminars and workshops on topics related to brand engagement and building trustworthy relationships in business. As an advisor and adjunct faculty member for the Small Business Development Center (SBDC) at Portland Community College, Sean counsels business owners and teaches classes on how to start and grow successful businesses.
Paperback: 54 pages
Published: May 8, 2014
Formats: Kindle, Paperback